The competition is one of the best things for clients. It generates more choices and it makes companies create new strategies in order to become competitive in the market. If nowadays the technology field doesn’t have too many options that companies can choose in order to be competitive, as most technologies are available to every company, the only other choice is on prices.

And in order to compete against Sony Ericsson and Samsung, Nokia has decided to lower the prices on their own phones. According to a press-release, the prices will be 10% lower soon. The company has decided to adopt this strategy in order to reach the mark of 458 million phones sold in 2010. According to experts, the cellphone market will have a 10% increase this year.